Helpful Google Search Tips and Tricks

Posted by Apple Pie Design
On April 2, 2024

Have you ever felt as though you’re looking for a needle in a haystack while poring over pages of Google search results? You’re not by yourself. Finding the precise information you need can be an endless game that you never wanted to play in the first place, with millions of webpages being launched year. Here’s […]

Making Sure an SSL Cert is in Your Marketing Plans

Posted by Apple Pie Design
On June 27, 2022

2018 was the year of encryption. I am not sure if you had noticed or not, but browsers began pushing the web towards encrypted HTTPS connections last year. In January of 2017, Google and Mozilla updating their browsers’ UI and beginning to mark HTTP sites with password fields, “Not Secure.” and during the Fall, the […]

5 Ways to Combat Negative Reviews

Posted by Apple Pie Design
On June 3, 2022

You’re going out with a bunch of friends and you are looking for a place to eat after a long game of softball. You whip out your smartphone and search for nearby restaurants. You find a couple of suggestions that you run by your buddies and the first thing they ask is, “what do people […]

Personal Posts On Facebook & Instagram are PUSH MARKETING

Posted by Apple Pie Design
On May 19, 2022

“PUSH MARKETING” – What is it? Push marketing is defined as a promotional strategy in which a business attempts to get their message in front of their potential customers without them having a desire or interest to buy the product or learn more about it. Push marketing strategy can be considered to be ‘interruptive’. ADD […]

Tips for Using Instagram for Business

Posted by Apple Pie Design
On May 3, 2022

With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagements, and yet is still a very untapped territory for most businesses. But like approaching any social media platform it is important to do a bit of research and then create a strategy before jumping right […]

The importance of updating WordPress Plugins

Posted by Apple Pie Design
On April 3, 2022

I love WordPress – in fact it’s my Content Management System (CMS) of choice. And with the popularity of WordPress being used, the people that develop WordPress work very hard to release new versions of their software every so often to give users access to new and improved features and to patch up any security holes […]

Updating Your Online Referral Sites Are a Must

Posted by Apple Pie Design
On June 23, 2019

It’s not enough to just have a presence on Houzz, AngiesList and Porch. You have to do it right and always stay up-to-date. A couple of years back, you created accounts for your business on Houzz, AngiesList, or Porch. Now what? It’s not enough to display a bunch of pretty pictures on these sites, then […]

Posted by Apple Pie Design
On March 2, 2019

When it comes to SEO strategies, I like to categorize my thinking for them majorly into 2 categories; on-page, and off-page optimization. On-page optimization entails any efforts done on the website to enhance its chances of being ranked at the top (ie. proper key words, titles, images, etc.), while off-page optimization efforts are done outside of […]

Posted by Apple Pie Design
On February 18, 2019

It’s a new year, so why does your website still read © last year or worse? Most web site owners forget to update their copyright date. And it’s easy to understand why. For most sites, the footer, where the copyright date usually sits, is below the fold and in small type anyways. But for site […]

Helpful Google Search Tips and Tricks

Making Sure an SSL Cert is in Your Marketing Plans

The importance of updating WordPress Plugins

Off-Page SEO Best Practices

Update your copyright date automatically