Featured Image

The Power of Social Media

  • Posted by Apple Pie Design
  • On October 30, 2019
From my experience, successful social media campaigns are all about being truthful, honest and talking WITH your customers, not AT THEM. I am so proud of this client and his belief in the power of social media. We didn’t even have to spend any money on BOOSTS or ADS 🙂 #ProudMoment #SocialMediaManagement
Read More
Featured Image

Personal Posts On Facebook & Instagram are PUSH MARKETING

  • Posted by Apple Pie Design
  • On September 19, 2019
“PUSH MARKETING” – What is it? Push marketing is defined as a promotional strategy in which a business attempts to get their message in front of their potential customers without them having a desire or interest to buy the product or learn more about it. Push marketing strategy can be considered to be ‘interruptive’.  ADD […]
Read More
Featured Image

Making Sure an SSL Cert is in Your Marketing Plans

  • Posted by Apple Pie Design
  • On June 27, 2019
2018 was the year of encryption. I am not sure if you had noticed or not, but browsers began pushing the web towards encrypted HTTPS connections last year. In January of 2017, Google and Mozilla updating their browsers’ UI and beginning to mark HTTP sites with password fields, “Not Secure.” and during the Fall, the […]
Read More
Featured Image

Updating Your Online Referral Sites Are a Must

  • Posted by Apple Pie Design
  • On June 23, 2019
It’s not enough to just have a presence on Houzz, AngiesList and Porch. You have to do it right and always stay up-to-date. A couple of years back, you created accounts for your business on Houzz, AngiesList, or Porch. Now what? It’s not enough to display a bunch of pretty pictures on these sites, then […]
Read More
Featured Image

5 Ways to Combat Negative Reviews

  • Posted by Apple Pie Design
  • On June 3, 2019
You’re going out with a bunch of friends and you are looking for a place to eat after a long game of softball. You whip out your smartphone and search for nearby restaurants. You find a couple of suggestions that you run by your buddies and the first thing they ask is, “what do people […]
Read More
Featured Image

Tips for Using Instagram for Business

  • Posted by Apple Pie Design
  • On May 3, 2019
With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagements, and yet is still a very untapped territory for most businesses. But like approaching any social media platform it is important to do a bit of research and then create a strategy before jumping right […]
Read More
Featured Image

The importance of updating WordPress Plugins

  • Posted by Apple Pie Design
  • On April 3, 2019
I love WordPress – in fact it’s my Content Management System (CMS) of choice. And with the popularity of WordPress being used, the people that develop WordPress work very hard to release new versions of their software every so often to give users access to new and improved features and to patch up any security holes […]
Read More

Off-Page SEO Best Practices

  • Posted by Apple Pie Design
  • On March 2, 2019
When it comes to SEO strategies, I like to categorize my thinking for them majorly into 2 categories; on-page, and off-page optimization. On-page optimization entails any efforts done on the website to enhance its chances of being ranked at the top (ie. proper key words, titles, images, etc.), while off-page optimization efforts are done outside of […]
Read More

Update your copyright date automatically

  • Posted by Apple Pie Design
  • On February 18, 2019
It’s a new year, so why does your website still read © last year or worse? Most web site owners forget to update their copyright date. And it’s easy to understand why. For most sites, the footer, where the copyright date usually sits, is below the fold and in small type anyways. But for site […]
Read More

3 Social Media Techniques That Work

  • Posted by Apple Pie Design
  • On February 17, 2019
Looking for new ways to jump start your social media engagement? Whether your goal is to spread awareness or grow your audience, better engagement is your key to success. Here are some ideas that you are free to try: Listen to your audience | #hashtags: Your audience is the greatest asset for your business campaigns. […]
Read More