Why it’s important to invest in social media management
Brand Awareness
Building your company or brand’s presence on social media is key to your success. By creating engaging content on social media, your brand has an opportunity to reach your potential customers.
Social Proof
When people are searching for a company to do business, they will check for “social proof.” Social proof involves the quality and consistency of your branding across your social media accounts.
Save Time
Creating new and engaging content based on complex analytical data can be time-consuming. With Apple Pie Design on your side, you can reserve time for other things!
How does it work
Apple Pie Design offers different level of social media management programs, depending on your needs.
- We start with a kickoff call to gain a full understanding of your social media goals.
- We’ll work with you to decide which social platforms are best to focus on. Once you have finalized what platforms you would like to be present on, we make sure they are properly set up, optimized, and branded.
- We will monitor the results of your posts closely and optimize your content, as well as update your overall social media strategy to drive the best results and follow your brand’s unique voice.
- We continuously evaluate the data to make sure you are seeing the results you’re looking for. If not, we make immediate adjustments and improvements.
- Social media managers will build a strategy, content schedule, and prepare content ideas with you.
WHAT PLATFORM IS BEST FOR MY BUSINESS?
FACEBOOK:
Connect, Post, Comment, Share
Facebook is still the best consumer discovery platform available today. In terms of social outreach and inspiration, Facebook outranks Instagram, Twitter and Pinterest — both of which influence 59% of American consumers, each! So, yes, you need Facebook!
By utilizing Facebook’s powerful message algorithms, you have the opportunity to grow you number of followers, develop share-worthy content, and increase engagement (likes and comments).
Facebook is good for targeting:
– Good for Ages 35 and up
– Similar Interests
– Going Live
– Creating quick videos
– Contact List
– Geolocation Targeting
– Demographics
– Behaviors
– Connections
INSTAGRAM:
Connect, Create, Involve & Motivate Your Followers
If you would like your business to interact with younger demographics (35 and under), you will need to utilize Instagram.
In order to create a strong brand, it is important to build a social presence on the major social media platforms. Instagram followers use the program for general browsing, posting and commenting. Aside from general promotion benefits, a formal posting strategy can increase your follower base, improve the quality of your content, and increase social engagement (likes and comments).
Instagram is good for targeting:
– Good for Ages 35 and under
– Increase your following
– Focus on first impressions
– Posting regular content
– Stay true, don’t be “salesy”
– Showcasing pictures and videos
– Following and usage of hashtags
LINKEDIN:
Network, Educate & Promote Your Brand
LinkedIn is the Facebook for B2B marketing and connecting. If your business/service focuses on benefiting other businesses, chances are, you will need LinkedIn.
Business to Business (B2B) social network marketing requires unique strategies in order to grow brand awareness. The LinkedIn platform can be used to locate qualified professionals to add to your team, but it can also be a valuable mechanism to promote social education surrounding your business’s industry. With a well-organized and managed LinkedIn profile, you can improve how your business networks with senior-level influencers and users seeking information.
LinkedIn is good for targeting:
– Good for Ages 35 and up (professional)
– Higher level employment
– Higher level decision makers
– Staying truthful with recommendations
– Target Hashtags
PINTEREST:
Connect, Share, Remember
Pinterest is on the rise! Pinterest’s user numbers are growing — and for a good reason! This social media platform is the ultimate way to share information and direct customers straight to your website. Though Pinterest has been a female-dominated platform, nearly 50% of new sign-ups have been men.
As more people sign-up for Pinterest, it gives businesses an opportunity to establish themselves as pin-worthy accounts. Social media managers can optimize your Pinterest account and update your information. Aside from building your account, managers can craft boards and share them to prospective clients. Pinterest can be a particularly advantageous genre of social media marketing for creative businesses, looking for an alternative platform to connect with internet users.
Pinterest is good for targeting:
– Good for Ages 18 and up (Men and Women)
– Similar Interests
– Showcase Products
– Showcase Services
TWITTER:
Engage, Entertain & Notify Your Followers
Twitter is an impactful social media platform that can be used to entertain, as much as educate your business’s followers. If you are interested in creating a media presence true to your company’s voice, interests, and standards, Twitter is an ideal social medium.
Though businesses can begin as strictly money-making machines, eventually owners will have to craft a presence that defines the “personality” of their business. Twitter is a great place to build a trustworthy brand that customers can feel comfortable. Not only can Twitter demonstrate how personable your company is, but it will help your business’s Search Engine Optimization.
Pinterest is good for targeting:
– Good for Ages 18 and up (Men and Women)
– Entertain
– Similar Interests
– Target Hashtags
– Showcase Products
– Showcase Services
– Informational
GOOGLE BUSINESS:
Geolocation, Review Loyalty, Share, Shop
Google business has become an ever changing platform for businesses. Not only can you use Google location, to help you get on the map, but you can promote your services, target certain towns, answer instant messages, gather reviews and sell your products.
Google Business is good for targeting:
– Good for ALL Ages
– Reviews
– Geolocation Targeting
– Showcase Products
– Showcase Services
– Informational