With so many websites under our belt, we have come a long way in how we approach the design, development and SEO of a website. The key is to understand the client, and fit the best technology to their needs.
Strategy & Conceptualization
Understanding what you are building, why it is being built, and how we are going to leverage your brand experience with our expert UX / UI design. This phase establishes all the specifics when it comes to content, features, functions, and style.
• Project Kick-Off
• Research & Strategy
• Sitemap & Content Mapping
Digital Design and Templates
This phase is the actual high-fidelity mockups or proposed browser templates. We provide viewable browser designs or PDF versions of these designs to the client in order to view, provide feedback, and approve.
Development & QA
The conversion of approved browser mockups or digital designs into front end markup, implementation of back end features, and integration of third-party APIs, software, or configurations. The initial build is then QA’d internally and sent to the client for final review.
• Front End Development
• Back End Development
• 3rd Party Integrations
• Quality Assurance & Testing
Search Engine Optimization
Proper Search Engine Optimization is built into every website that is built through Apple Pie Design, that meets all of Google and Bing/Yahoo current browser SEO needs. The generation, publication and leveraging of unique content, phrases and distribution in order to increase organic keyword search rankings. Through research and competitor analysis, Apple Pie Design aims to help you arrive at a scalable SEO plan.
How It Applies: Apple Pie Design works to boost keyword/page ranking in natural search results on Google and Bing/Yahoo. Execution occurs through the client’s site by way of the generation of content, backlinks and other organic search strategies.
More important than the design is the technology used to build the foundation of a website. Our goal is to understand what you are trying to do with your website (from a public perspective and an administrative perspective) and translate that into a scalable strategy with the right programmatic platforms in place.
Our Project Process
Strategy & Conceptualization
Digital Design and Templates
Development & QA
Technologies We Use
User Interface and User Experience Responsive website design
Bootstrap
WordPress
HTML/CSS
PHP
ASP