Looking for new ways to jump start your social media engagement? Whether your goal is to spread awareness or grow your audience, better engagement is your key to success. Here are some ideas that you are free to try:
- Listen to your audience | #hashtags:
Your audience is the greatest asset for your business campaigns. To have a successful social media campaign, you have to know your audience and what they are likely to respond to and to share. To do some of this you will need to do a bit of research. Find out what social media channels your audience spends most of their time with. Discover what topics they care about using the “hashtags” that they use. Don’t just listen to audience, but communicate with them. Show them that you care, and they will in turn show you what makes them happy. Once you have an idea of what they are looking for, you can take those idea and create a new social media campaign that they will enjoy and embrace.
- Don’t oversell – Mix it up a bit:
Remember that the goal of being on social media for your business is to BE SOCIAL. It is important to cultivate relationships with your fans and followers. Your ultimate goal is to sell your product or brand right? Take a step back every once in a while and simply share. Don’t force your products all the time, connect with them in unique ways.
- Bring your products to them on their level:
Get to their level, and then introduce your product every once in a while but on a personal level. Take LIVE ACTION pictures of your products, or post some pictures of “DOGS” or “PHRASES” to soften things up in between talking about your products.
Social media is one of the greatest tools you can use to grow your business and promote your brand. Launching social media campaigns helps you spread awareness and build an audience.
To jump start participation in your social media campaign, you need a core group of people who are 100% behind your launch to get it off the ground (key staff members, industry associates, etc.).
What do you think? Have you used these tactics in your social media campaigns? What tips can you offer?